I had fun hanging out and talking shop/marketing with Rachel LeBeau (A quite talented lady! See Website & Esty shop) from Yelp Iowa City at The Java House today. We discussed several free options that Yelp offers and ideas to best utilize them. For Big Ten Web Design’s clients, we usually only recommend getting the back link and the free service. We just haven’t seen the ROI (Return on Investment) for clients in the past. Several of our clients have used it, then have come to us for advice, and we have guided them towards other more viable options.
— Aaron:Tech&Pinball (@WeBuyPinball) February 12, 2016
This print advertising campaign was designed to get patrons who are already at Forbidden Planet in Iowa City to share on social media that they are at this location having fun and are posting pictures of their good time. This type of printed advertisement is called a “table tent.” The purpose is to give away 10 free tokens to play the games if you post on social media and tag this restaurant. This, in our opinion, is an under-utilized technique to get the word out in a somewhat organic way. After all, who likes forced promotions by a company that they follow on social networks? However, when a post shows up from a friend saying how much fun they are having, that will catch our eye and it’s intended to have a much different effect than self promotion.
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