Email marketing is a fast and cost-effective way to getting your brand and products/services in front of potential clients, as well as retaining existing customers with teasers to encourage them for repeat visits to your website. It not only helps to develop relationships with potential clients but promotes your products and/or services to both new and existing clients.
With email marketing, you already have current and potential client’s email addresses, as they have shown interest by submitting their information to you from a form from your website. Email marketing allows you to personalize and create targeted marketing messages to provide updates, as well as keep your clients informed. So, you want to ensure you aren’t creating “spam” emails that proclaim a sale or a deal.
At BTD, we break down Email marketing into the following two categories:
Event Tracking (insert link to individual page): Define
Marketing Automation (insert link to individual page): Define
Overall, Email Marketing is a quick and cost-effective way to reach your clients to provide a “personal” touch, however all automated.
Sending email when land on a specific page (interaction with a customer, yet nothing was done from you personally, but still providing the automated “personal” touch.