Manifesto

Our company’s manifesto is plain and simple:

Provide the fastest mobile-first websites that are SEO optimized, checkout/conversion optimized, and providing data-driven tracking/results to give our customers the best return on investment.

I think, as a community, we NEED to stop using themes and plugins that are jquery based. We’ve hit the limits of speed with this technology. That means WPBakery builder & Slider Revolution are DEAD. Let alone several of the more commonly used WordPress themes like The7, and far too many others.

Our recommendations are listed below. WordPress Themes:

1. Astra – https://wpastra.com/ – Safest
2. Suki – https://sukiwp.com – More aggressive option: Lightweight, but newest.
3. Generatepress – https://generatepress.com/ – This has aged but has good resources

Page Builders:

1. Elementor – https://elementor.com/ – Safer, feature-rich and lightweight.
2. Brizy –  https://www.brizy.io/ – Extremely lightweight, but still in its infancy. Not as feature-rich, yet.
3. Beaver Builder – A bit too heavy, but still better than WPBakery.

Conversions:

• Cart Flows – Use of upsells, down sells, etc. https://cartflows.com/ (best I’ve seen thus far)

Speed Additions:

1. Continued use of CDNs
2. WPRocket & Iimagify (with WebP)
3. WP Asset Clean Up – https://wordpress.org/plugins/wp-asset-clean-up/
4. Redis Cache – https://wordpress.org/plugins/redis-cache/ (only eCommerce sites need it)
5. Moving login URL (may want to upgrade to https://perfmatters.io/)

Results: With any of the options shown above, we should see a major improvement in load times and happy customers. Let alone, better user experience for all users.

Redirect Plugin:

It’s fast: WP 404 Auto Redirect to Similar Post but it’s a quick overall solution to redirects.