Our Holistic Approach to Web Design
It takes more to make a successful business website than Squarespace and Wix would have you believe, a nice looking website alone simply won’t cut it in the business world. You don’t get just a domain, hosting, and a few pages with Big Ten Web Design. You get a search engine optimized website, ongoing maintenance (reduce/mitigate website hacks), ongoing SEO options, digital marketing, and integration with vital online services. Big Ten Web possesses over 100 years of combined experience in the marketing industry.
We take only clients who are committed to the future of their business and are willing to make that investment in their company’s future. Fill out the application at the link below. When it’s accepted, Big Ten Web Design will ask for materials through Google Drive. We’ll evaluate your competition, and your current website and how to improve it. It could need integrations with 3rd party services and social media marketing, PPC ads (Pay Per Click), branding, in order to be found more easily.
We’ll draft a written proposal for signing, and request a deposit on the project. You supply page content (again, through Google Drive), and we’ll advise you on search engine optimization (SEO), page content that drives sales, the organization of your site, URL hierarchy that makes sense to search engines and visitors, and its usability/accessibility in areas like the navigation bar.
After setting up a development environment, or “dev” for short, the design process begins. Our process is formed from experience building hundreds of sites. We utilize Google Analytics and Google Adwords, Facebook Ads, and a cool app called Hotjar that tracks how visitors navigate sites. We allow up to two rounds of revisions and strive to get the site right the first time.
Once the job is “complete” we launch, with the URL going live, and redirecting to your new site if we’re redesigning an existing one. From there, Big Ten monitors your site’s performance with the previously mentioned Google Analytics and Hotjar. Although it’s rarely needed, we can update the site based on the information gathered. We’ll add more SEO-friendly text and tweak the aforementioned organization, URL hierarchy, and usability.
Your site will see increases in organic traffic, and drops in “bounce” rates in which visitors leave too soon. Existing clients have seen a 35% increase in yearly sales.