SEO & PPC Website Review Questionnaire | Target Market Evaluation Tool

Purpose
This is your opportunity to tell us why you need our help and what our efforts in digital marketing should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Business Snapshot
What’s the name of your company?*
Website URL*
Please list your current website's address OR the web address would you like to try to use if you don’t have one?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.
How much are your currently spending on monthly advertising?
What forms of advertising are you currently using?
- Google Ads
- Facebook or Instagram Ads
- Print (Newspaper, Magazines, Mail)
- TV or Radio
What is the current status of your monthly advertising? (Working well but need a change, Not working at all...)

Save and Continue Later

What Are We Doing?
Give us your main reasons for advertising with us.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current advertising that serves the business well and if so, why?

Save and Continue Later

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing

Save and Continue Later

Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure you out perform these 24/7 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?

Save and Continue Later

What Does Success Look Like?
If we were to be celebrating a successful digital strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name
First Last
Title
Email*
Phone
How did you hear about Big Ten?
- Google search
- Word of mouth
- Press
- Facebook Ad
- Other social media
CAPTCHA
Comments
This field is for validation purposes and should be left unchanged.

Save and Continue Later

Purpose