Distinguish your rental property:
The owner of this “by owner” rental property in the congested rental area of Siesta Key, Florida, knew he had to do even more marketing to truly get this rental property out to the masses. This location was already listed on CrescentRoyale.com, VRBO, HomeAway, TripAdvisor, FlipKey, and Airbnb. So why bother to have a website for this specific location? Because he was still ending up with weeks, if not months, of open time on his rental calendar.
Pay Per Click Ads:
Stage one was a website that would showcase this great rental property that is only a short walk from the best beach in the United States. Stage two was to add direct checkout with a custom-made plugin that uses Crescent Royale’s checkout process. Stage three was to set up pay per click ads on Google that we can turn on and off to fill empty time slots. Rental prices around Siesta Key, Florida, are high. This rental property is designed as a couples retreat. Our unique marketing strategy is targeted to couples and really helps draw in those types of vacation renters.
The competition for this type of traffic is astronomical. We informed the owner of this website that we will never be able to beat the billion dollar industry sites that do this for a living, that we will never get him to the first of SERP results on Google, at his price range, but we can come up with more economical solutions to promote his rental property by leveraging his website.